Collectively your website policies:
Although it may be tempting to use free website policy templates or copy another site’s, because of the crucial role they play in your website it is important that your website policies are carefully crafted for your unique business needs. An experienced Kenji attorney can help you develop or update a set of website policies that are fair to the business and its users and are legally binding.
Website privacy policies may include sections pertaining to:
While there is no generally applicable law in the United States governing privacy policies specifically, it is an important part of a well-run business and website. It is important to note that there are some federal laws governing privacy policies in specific circumstances.
A good returns and exchanges policy can help protect your business and gain customers’ trust. A website’s returns and exchanges policy lets customers know what to expect if there are questions, problems with the goods or they need to make an exchange. Clearly setting reasonable, fair expectations can not only limit potential disputes, but can help increase sales. Over 50% of consumers check returns policies before purchasing.
It is important that the language used is clear and concise. If you offer exchanges or store credit, let your customers know in plain English. Making your returns and exchanges policy easy to find is also important. This not only leads to a more professional looking website, but helps drive sales as consumers know they can trust the website.
While it may be tempting to copy another website’s returns and exchanges policy or use a free template, they are not one-size-fits-all. Your business is unique, your customers are unique, your returns and exchange policy should be customized to fit that unique situation.
Many sites rely on browsewrap type website policies, which are easy to implement. Although many sites rely on a browsewrap agreement, they can present serious issues when a business tries to rely on them because there is no clear manifestation of user notice or assent. Many times a user may never scroll to the bottom of a website and see the footer containing the website policy links. Browsewrap agreements can provide some protection to the website, but because they do not necessarily provide clear notice to users there are potential enforceability issues.
Clickwrap agreements provide much clearer notice of and agreement to a policy because a user must actively click a box before moving on. Therefore, clickwrap agreements provide more protection to the business and are generally easier to enforce. While clickwrap agreements provide better enforceability, they must be implemented correctly and use well thought-out language. An experienced Kenji attorney can help with developing your website’s policy and advise on proper implementation to ensure your website is protected.
Since each business and agreement is unique, with Kenji you can now easily request custom proposals from vetted attorneys and find the best one for your business – saving you time and money.
Best practice is to have a set of website policies designed for your unique site. Additionally, many third-party services, such as GoogleAdWords and payment processors, require that you have these policies and clearly display them.
Website policies should be updated whenever there is a change in the business model, operations, or other changes to the business. Quarterly reviews of your website’s policies to ensure they remain accurate and will protect your business can help identify when they need to be updated. Unfortunately, many businesses implement their policies when the website is first set up and forget about them, only updating the policies after the business is adversely impacted by their outdated policies.